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This entry was posted on Friday, April 16th, 2010 at 6:58 pm and is filed under Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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This entry was posted on Friday, April 16th, 2010 at 6:58 pm and is filed under Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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As a mortgage banker I closed between 125–150 loans per year. I’ve created a nice database of customers and business partners that keeps me in contact with those I’ve done business with. I’ve also created some fantastic systems that help me serve more people in less time. Many of the agents that I work with close between 15–35 sales per year. I want to share these systems with the real estate agents that I work with and together create partnerships that increase production and efficiency for both of us. Thanks for your guidance in that effort Bill. I appreciate it.
Hey Bill,
On a completely different dynamic but equally important, is the fact that working with a REALTOR that you have a close relationship with is just more FUN! It’s less stress and less BS when both of you know you have each other’s best interests in mind and your a great partner. You know you’ve reached that “Better Together” level when you leave for a vacation and your REALTOR partners say “Good For You Man, You Deserve It”. That’s NIRVANA baby!
Great Video, again.
As I watch this I kept thinking about the client experience and how it is impacted by the relatiionship between lender and Realtor. “Better Together” is so important even if the you are working with an agent for the very first time. It is so important for Real Estate agents to understand the loan process and be able to answer the clients questions. If a client is questioning the amount of paperwork to the agent, it is a major mistake for the agent to gang up on the lender. Although you are talking mostly about physically working together, it also applies to an attitude shift by both lenders and agents. The clients deserve nothing less than “better together”
Have a great night
Bill,
I agree, the timing is now. The best time to approach top producers is in a challenging market. The question is what do the both of you have to loose. Lead generation is a key component in my book. Lead tactics like 800 call capture, video blogs / word press blogs with IDX MLS search tied to a Google pay per click campaign, Homes and real estate publications, with 800 capture. It is all about the relationship and the lead, while both are working together bringing a key elements to the process. I think Better together is the key with Lead generation as a lead component.
Thank you for being you,
Bill, I sold real estate for nearly 15-years before coming over to the mortgage lending side nearly 10 years ago. I completely agree that those in the mortgage side have much better customer follow-up campaigns than real estate agents do. A large segment of real estate agents only work on those transactions that are today, right in front of them. They have no way to follow-up with the person who isn’t ready to purchase a home today and needs to wait until next year.
Hi Bill!
Brian, Josh, Bill, Ken, and Lonnie make valid points. And Bill H, I’d have to say the bottom line is that it is all about relationships — 1) having both MP and REA be referral-generating partners and 2) realizing that the client does not discern between a mortgage experience and a home-buying experience — it’s all the same. I’ve spoken, written, and taught on this for years (housewarming parties, client appreciation events, fusion systems — MP and REA doing buyer consultations, etc.) and the market has educated both professions enough that you are correct. Now is the time. We are all one-winged angels, not truly soaring until we band together. I hope your readers learn and implement your teachings. It’s a matter of survival.
Michael
http://www.7LBook.com
I have always agreed with this concept. I look at it like this. Other then the client, the buyer and seller, there is no greater asset then my loan officer. Each of us are holding the right hand and the left hand of the client. We can’t close the deal without the other party. Therefore, one should do their due dilligence in meeting lenders or agents until you find the best fit for your own business model. Be true to yourself, your strengths & weaknesses, be translucent and move forward stregthening your team and learning ways to build your business together. I had no idea this site existed until a minute ago when my lender sent it to me since we talked of this very subject yesterday. Better together, indeed!
http://www.facebook.com/realestate.lakestevens